The fifth tactic involves building multi-platform authority by publishing consistent information across different channels. AI models, particularly those with web search capabilities, often cross-reference information across sources to verify accuracy and assess credibility. When they find the same core information presented consistently on your website, in your social media content, in articles you've published elsewhere, and in your responses on community platforms, it signals that you're a legitimate authority on that topic.
"Even the risk of that doesn't stop people from perpetrating fraud," Elahi marvelled.
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But while she was delighted when the opt-out system was introduced, she didn't realise the "fatal flaw" of next of kin being able to rescind their loved one's wishes.
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